Do you utilize YouTube in your marketing? Wondering how commonly you should publish videos and what kind of content works on YouTube?

Video Content as a YouTube Marketing Strategy Foundation :

Content marketing is such as a magic pill for many companies. To present a product and make a consumer want to buy it, a seller should efficiently influence the audience. Texts, Info graphics, courses, podcasts, personal brand – everything is utilized.
Video is a foundation of the YouTube marketing strategy and here is how it turn into a strong tool of influence:

• Video simplifies user interaction with information. Unlike texts, videos do not force people to distend and read. Now you can begin the video and perceive the information in the background.
  
  
• Videos combine sound and visual effects in such a method that they invoke emotions, do not leave a user indifferent.
  
  
• Video content is simple to connect with – from the mobile phone, at any time and anywhere.

The most comfortable platform for uploading and watching videos is YouTube.

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It’s the third most visited site after Google and Facebook:

• 400 minutes of video are uploaded to YouTube each minute;
• Over 1 billion hours are viewed here regularly.

Originally, YouTube was designed for entertainment objective but today it is also utilized for business promotion.

YouTube Video Formats and Trends You Must Use in 2020 :

A well-thought-out YouTube marketing strategy should be based on the users’ preferences, interests, and requirements of users. Your task is to transform the commercial message into profitable material, presented in one of the following YouTube formats:

• YouTube Live;
• Unboxing video;
• “How to” guides;
• Users decide;
• Videos around the routine;
• Trendy themes;
• 360-degree content;
• YouTube ads;
• Visual storytelling;
• YouTube as a search engine.

YouTube Live :

This format of user interaction is one of the most decisive marketing methods as it allows the viewer to interact with the speaker in the real-time mode. The YouTube Live function gradually replaces conventional, already recorded videos; people spend 8 times more time watching live videos than watching ready-made videos.

Those who launch live broadcasts allow consumers to influence the content: ask questions, identify, and in such a style to feel themselves important and profitable.

If you have never run live broadcasts before, it is time to master this instrument.

Unboxing videos :

80% of users, before making a purchase, first see a video tutorial or look for response to their queries on YouTube. The platform has turned into a kind of search engine system where you can find answers to each of your requests. How does YouTube really affect users’ buying experience? 

Various types of videos serve this purpose at once :

• Unpacking;
• Shopping in real time;
• Answers to the question – where and how to buy something.

Consumers select brands when feeling some emotional connection.Thus, unboxing videos as one of the hottest YouTube trends confess companies to establish a positive experience with potential clients and buyers. Video content is the shortest and most encouraging path to fall in mutual love with customers.

A nice idea is to address some prominent YouTube bloggers to hiddenly advertise your product through the unboxing video.

Users decide :

One of the most promising trends which you should definitely consist of in your YouTube marketing strategy in 2020 is asking users for help. You can ask the viewers what topic to reveal in the next video and what their interests really are.

For this tell users to leave their opinions in the comments. All this will help you understand subscribers’ preferences and record further videos based on them. So they are more likely to get a business target.

Videos around the routine :

This type of videos shows how bloggers and celebrities begin their day and how they get ready for bed. A similar format is in demand among subscribers as it helps them efficiently organize the same daily tasks..

Plus, daily-actions-videos bring bloggers/brands closer to subscribers due to showing the things they have in common with users and that bloggers are ordinary people, too.

“How to” guides :

Since Google is the parent company for YouTube, in feedback to “how to” request, the user receives an answer of two types: text and YouTube video formats. Are you on your method to develop your brand? Thus, take into account this feature and increase the range of your training and how-to videos. 

Trendy themes :

The primary rule of any marketer is a constant following of trends. You should always keep track of which topics are of the huge interest at the moment and translate them into your marketing materials. We also provide SEO Training in Chandigarh.

360-degree content :

YouTube video formats with 360-degree content give breathtaking immersion and an unforgettable experience for viewers. Users seem to be transferred to the picture that they see, reducing the distance between them and a brand/product.

360-Degree Content is one of the most effective styles to present the product in detail and inspire buyers to buy it.

YouTube ads :

Advertising on television is becoming less and less popular and profitable; it is replaced by advertising on YouTube. 75% of adults watch YouTube videos in prime time, which shortens brands’ reach for users. You can achieve high lead generation results if you implement the latest YouTube trends in mobile advertising.

Visual storytelling :

Users always want to be closer to the stars and brands, so you should create YouTube video formats that give a feeling of such closeness. 

For example, You can record amateur videos and upload one episode a week to make users keen for the next portion. This really increases user engagement and retention. Try visual storytelling technique to carry your brand closer to the audience.

YouTube as a search engine system :

55% of search queries result in video content appearing in the search results, and almost 90% of the videos come from YouTube. If you know what keywords your audience utilizes, it creates a feeling to optimize your videos for these keywords.

Every year, YouTube trends are changeable as well as the ranking parameters, and they do not always benefit the marketers engaged in promoting brands and products. Often YouTube adjusts ranking algorithms according to the public changed needs or to specific events.

This once again indicates that promotion on YouTube is a fine science – 45% of marketers spend more time on creating YouTube marketing strategy than on any other channel.

Let’s Summarize Info

• YouTube is the third most visited site in the world;
• People prefer to make a purchase after watching a video overview;
• Users watch videos on the go, using mobile devices;
• Your videos should respond to the queries “how to do something?” and “why should a customer buy your product?”;
• Quality of the content, its value to the end-user and authenticity bear more results than direct sales & marketing messages;
• Authority, proficiency, keywords and accuracy are what Google values when ranking your videos;
• Define the areas of interest of your customers through the surveys before creating each next episode.

Give people what they come to YouTube for – profitable videos that they relax and have fun with. You are good to go!

Read More at –

1. YouTube Marketing Strategy For 2020
2. Benefits of using YouTube for business