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How Do Know Which Social Platform Is Right For Business

How Do Know Which Social Platform Is Right For Business

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To put it simply: You require to get it right straight-away.

And there are ways that will help you work out which channel is best for you and it is very simple.

In this article, we are going to help you discover which one is right for you so that you spend more time maximization your sales and less time on social channels that provide you no ROI or ROAS.

How To Work Out What The Best Social Media Platform Is For Your Business :

There are a few styles you can work out what social media platform is going to provide you the biggest return on your investment, such as:

  • Looking at what your competitors are targeted on
  • Where your competitors are not targeting on
  • Social channels that work for your particular business

Looking At What Your Competitors Are Focused On

Where are your competitors focusing their attention?

You can find this out by following their accounts and there is a little SECRET that Facebook has provided the general public which you can find here:

As you can see, we are not presently running any ads at the time of writing but if your competitor is, then you can click on Go To Ad Library and you will see each ad they are running.

This is a huge advantage that most business owners and dare we say agencies, do not know!

It is there for the taking.

And it works the same for Google ads too where you can utilize tools to help you view competitors Google Ads.

What Your Competitors Are not Focusing On

It is also essential to know what your competitors are not targeting on.

They will know the market better than most right?

If you do not see your competitors utilizing Pinterest for example, they may not be utilizing that particular channel for a reason – it is not spending money!

How Do Know Which Social Platform Is Right For Business

On the flip side, they may be missing out on a huge chances which you can take advantage of!

What if the reason they are not utilizing a certain social channel is that they are not aware of it?

With the rise of new social channels that are predominantly utilized by children like Tik Tok, you can quickly become an industry leader in a short space of time within a definite channel.

You will unlikely get to that stage with the likes of Facebook or Instagram, but have a look around and see if you can maximise your efforts.

Social Channels That Work For Your Business

Some social channels would not be essential for your business by the way…

For example, does a fast-fashion ecommerce store actually require to be on LinkedIn which is dominating a social network for business professionals?

You decide.

However, if you are a fast-fashion ecommerce store then you will want to target on the likes of Instagram and Pinterest.

They are image and video considerable so you can showcase your products and people enjoy connecting on these channels too, due to their visual nature.

Pretty soon, your customers will end up decisive it for you with their money.

Do not be surprised if you see 80% of your audience condensed into one channel while other channels receive little to no attention.

That is normal for most businesses.

Get great at one and then start branching out!

What Do We Recommend As a Digital Marketing Agency?

We, as a digital marketing agency, are not going to sit on the fence for this one and we are going to give you a definite answer…

The majority of our clients have seen success from using Facebook advertising.

It’s becoming more effective at targeting people because it’s an algorithm and the more data an algorithm has, the more accurate it becomes.

And when you see Facebook advertising as a long-term strategy, where you are not looking to make a quick buck off of £5 Facebook ads but rather invest in the long-term, Facebook reciprocates by giving you higher-quality customers, lowest cost-per-result and most importantly, many more sales!

Conclusion

Studies have shown that 90% of businesses in the States were utilizing social media and that 66% were utilizing some form of online advertising.

If you want to compete, then you require to be utilizing social media as a marketing channel and investing part of your marketing budget into online advertising.

You can take a lot of precautions to make sure you minimise the risk of investing money into online marketing by using free tools.

If you want to learn more about How Do Know Which Social Platform Is Right For Business then Social Media Marketing Training in Chandigarh is the right place for you.

Join CBitss Technologies CBitss provide best Digital marketing training in Chandigarh.